For a commercial website, a few tenths of a second may mean much more than anyone could predict. A few tenths could mean a marked increase in revenues. Speed can mean gold in the Olympics and speed can mean sales because of content. Weighing down a page with graphics, images and videos may be detrimental. Content soars.

Good for us.

Solution Content thinks long and hard about the content we produce for your website. The several days that we take to create your content is designed for that short period that you have to capture your site visitor’s interest and imagination. 

They can’t abandon your site after reading the first sentence on your homepage; they have to keep reading and buy your product or service.  That’s our mission.

Does it seem like some commentators who are seen as SEO experts sound like they were in the Google meeting when they outlined their new algorithm?  We hear about exactly the methods necessary to achieve first-position, first-page results as if these ‘experts’ know all the details of the Google algorithm.  The truth is; they don’t.

Then there are the ‘backlink people.’ Yes, we know that there is value to backlinks and Google has not shied away from admitting that much.  But, are backlinks alone enough to launch any blog or website to immediate stardom?

There are legitimate and less-legitimate ways to get backlinks and there are people making boatloads of money promoting their methods to achieve both.

Some people promote their ‘secret’ super duper method for achieving thousands of backlinks, but some of these look like pyramid schemes when you begin to dig.

The fact remains that content is still one of the best ways to achieve positive rankings and search results and the resultant ability for customers to find your site. Quality content promotes your company’s brand like nothing else can. It speaks to the needs of your prospective customers. It matches your product or service’s benefits with those needs.

The experts don’t know everything.  They may realistically only know a sliver of what Google’s criteria or the other search engines’ methods actually are.  The best approach then is to make use of many best practices. High quality backlinks, high quality content, lots of content, solid coding, sitemaps, relative content, Meta tags and great titles are all part of a good start. Bringing value to site visitors is very important.

And then there are effective conversion methods, but that is a subject for another day. What may be of the greatest value to your website is to find someone who understands what will work and what won’t. Not someone who is stuck on one idea that is of questionable value. 

Remember, no one really knows the exact details of the Google algorithm. As in Gestalt theory, the whole is the sum of its parts.  Finding a marketer or consultant who is willing to work with the many parts is the closest you can get to the whole.

You can reach us through our contact form here.

Solution Content has a new Twitter page, and it is getting off to a great start. Within the first 12 hours, it picked up 15 new followers.  That may seem like small potatoes to some people, but it is a marked improvement over the results for The Great Writer’s Twitter page.

What’s most important, many of these new followers are marketing and web development companies and these are the very people that Solution Content can help.  Our quality, effective content provides enormous benefits to the clients of these very companies. We exist to make their clients successful and that always has a positive impact on our new Twitter followers. So the message here is………contact Solution Content today and take full advantage of our new Twitter relationship.

Speaking of Twitter; our new Twitter page looks good, but rest assured that we will not be satisfied until we have mastered the skills to create the ultimate Twitter page.  We will never compete with our new web development friends in the web design department, but we want to put our best foot forward with a really great looking Twitter page.  Our Great Writer and Solution Content Twitter pages will eventually be models of uniqueness and innovation.  For now, they are just stylish.

Our August special revolves around this same concept……….with every five (5) pages of content, Solution Content will provide a design for your company’s new Twitter page.  That way, you will benefit by content that makes more sales or enhances your company’s image AND you benefit by having a good-looking Twitter page that brings your product or service to a larger audience.  It’s all good.

The bottom line is this…..for great content, domain names or marketing strategies, Solution Content is your go-to writer and consultant for the words that work.  Contact us today to get the most out of your company’s web presence.

Why indeed?

Social networking is all about relationships. As a rule, in the past, big companies seemed very distant to their customers and clients. PR firms could work hard to put the best public face on the company, but for many outside the company, connecting with the company was difficult at best and impossible in most cases. Much of what the company would want its potential customers and clients to know was never available or communicated.

Then, social networking appeared on the Internet. At first, it seemed like one more way for individuals to stay in touch and meet new friends. Twitter allowed people the ability to tell the story of their daily lives in succinct soundbites. (or wordbites, if you will………you heard the term here first…at least applied to Twitter). Facebook and MySpace allowed people the ability to create a promotion page reflecting their likes, dislikes and a glimpse into their lives.

It wasn’t long before some smart marketing and PR people saw the value of social networking and its implications for companies of all sizes. They reasoned that if you really want to connect with your customers and potential customers, this was a very personal way of doing so. In the process, social networking crossed the line from being about individuals to being about companies also. Companies also learned that they could create a ‘buzz’ about their products or services and that the buzz was infectious……….in a good way.

While social networking sites are a great source of promotion and public relations, they are also the perfect non-traditional method for people to connect with companies. Those same foreboding mega-giants that seemed unapproachable, are suddenly, right there. You really don’t have to understand Tweeting…….just the concept of connecting.

So when my wife questions ‘why,’ she just needs to look at Plaxo or LinkedIn or Facebook or Twitter or Youtube or a couple of dozen others, and ask ‘what.’ What are these companies saying and what are consumers saying in return? That’s what it’s all about.

What is trashy content?  Trashy content uses large fonts, screaming headlines, dire warnings and fake testimonials.  It is supposed to be a mega-conversion tool, but what does it say about the company that puts it front and center?  If a company’s brand and image are its calling card,  then what does trashy content say about the company?

Scream today; gone tomorrow

In the world of trendy marketing, company owners and marketing managers are asked not to look beyond the end of their noses.  Screaming, dismal, contrived copy and content are supposed to sell products and services with slam-dunk results.  The look of this trashy content places the image of the company firmly in the back seat.  Astute observers of on-line marketing will notice that no successful, brand-name company uses this approach.

Today, the service marketplaces are filled with projects tasking ‘writers’ with writing trashy content and copy.  These ‘writers’ copy the style of some trend-setting copywriters, whose own bios are wrought with unsubstantiated statements of success.

These small-business owners, longing for the trendy copy and content are much like the lemmings being led into the sea.  They are sacrificing image and brand-building for trashy content and copy; the perception that this will lead to giant sales gains brands their company as pitiful and short-lived.  The result of a homepage with trashy content or a piece of marketing collateral with trashy copy is a company that is here today and gone tomorrow.

How did big companies get BIG?

You can search through the websites of every major company in the U.S., Europe and Asia and you won’t find a single page of trashy content.  How do these companies sell billions in products and services without a paragraph of trashy content?  They understand brand-building and public image and they avoid trashy content like the plague.

The smart, informed small-business owner takes another approach.  They understand that they must differentiate their offering and brand their company by using tried-and-true marketing techniques.  They understand that carefully crafted sales language, that maintains the integrity of their website and company image, will provide sustained results over time.

Do you still own your pet rock?

The pet rock was a trend.  It made millions for its inventor, but it left purchasers with a rock that was eventually discarded.  Trends remain trends and the trashy content and copy purchased today will inevitably be a waste of money.  While it may convince a few people to buy a product or service, it will do nothing to sustain a business and give it a bright future.

Content that is carefully conceived and developed using consumer psychology, keywords, a needs/benefits approach and an emphasis on image and brand will always endure.  Quality copywriting and content development is for those who can see beyond the end of their nose.  Those companies that build and sustain a public image realize great success; trends may help their products but trends will never influence their content or copy.

Seek quality writing and build a brand that endures.  Contact us today.

The fact is that visitors to your site make up their mind about the value of your site in mere seconds. Whether or not your site sells a product or service is irrelevant, because your visitors will certainly not care about your image or anything else if they exit too soon.

So, what can you do to enhance your brand while selling your product or service? You have to have an effective home page; a home page that sells as well as your product or service pages.

The selling has to start on your home page and it has to be convincing enough to move your visitors on to the important selling pages. Will mere writing achieve this goal?

Solution Content takes a different approach to content. We believe that your home page is key to your site’s success. We know sales and marketing. We understand every form of marketing from traditional sales collateral to viral marketing.

We also know about creative writing. Our company, The Great Writer, is one of American’s premier copy writers. Good writing and strategic marketing are only twenty-percent of the solution though. Without a real understanding of selling, all else is wasted energy.

Selling and sales knowledge is where Solution Content really shines. We know sales. Solution Contents’ founder, K Richard Douglas, trained professional sales people. He was also one of the top one percent of salespeople nationwide in his profession.

What does all of this mean to your web site? Solution Content knows writing, marketing and sales. We can develop a home page for your site that moves your visitors past the first page. When this happens, other things begin to happen. You sell more, improve your company’s image and bring clients and customers back for more.

Hiring a good writer will only get you 20% towards the finish line. Hire the expertise that will make your web site work. Good content relies on creative writing, but it needs that other 80% to be effective. We bring a set of skills to your web site that provide a solution.

That is why; we put the solution ahead of the content. Contact us today.