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Your website has only seconds to work
“In the time it takes you to read this sentence, you can either make a new customer or lose the opportunity. We write for that quick decision” – K Richard Douglas Solution Content thinks long and hard about the content we produce for your website. The several days that we take to create your content is designed for that short period that you have to capture... [more]
SEO is more than guesses at the Google algorithm
Does it seem like some commentators who are seen as SEO experts sound like they were in the Google meeting when they outlined their new algorithm? We hear about exactly the methods necessary to achieve first-position, first-page results as if these ‘experts’ know all the details of the Google algorithm. The truth is; they don’t. Then there are the ‘backlink people.’ Yes, we know that there is value to backlinks and Google has not shied away from admitting that much. But, are backlinks... [more]
Why social networking? Don’t ask why, ask what
My wife is a webmaster and she just doesn’t get the whole social networking thing. I mean, she really doesn’t get it. Especially as it relates to companies. Why, she questions, would a company want to use a service like Twitter? Why indeed? Social networking is all about relationships. As a rule, in the past, big companies seemed very distant to their customers and clients. PR firms could work hard to put the best public face on the company, but for many outside the company, connecting... [more]
Trashy content – a trend that will cost you
Trashy content has become a trend. It’s loud, insulting and predictable, but trashy content can be found on hundreds, if not thousands, of websites. What is trashy content? Trashy content uses large fonts, screaming headlines, dire warnings and fake testimonials. It is supposed to be a mega-conversion tool, but what does it say about the company that puts it front and center? If a company’s brand and image are its calling card, then what does trashy content say about the company? Scream... [more]
Solution Content makes your home page work
Why do visitors buy from your website, and more importantly, why don’t they buy? Why do some visitors venture past your home page, while others leave your site after seconds? The fact is that visitors to your site make up their mind about the value of your site in mere seconds. Whether or not your site sells a product or service is irrelevant, because your visitors will certainly not care about your image or anything else if they exit too soon. So, what can you do to enhance your brand while... [more]
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