Google Freshness Update

Maria from Google talks about requesting reconsideration

Some things are right in front of your face. Or, some things are right under your nose. These old adages are as true today as when they were first conceptualized. In reality, some things are so apparent, so obvious, that they get overlooked. Stated another way; some things are so simple that they couldn’t possibly be important in the minds of many people. After all, for something to be ingenious or cutting edge, it must be complex or elusive.

Throw away that thinking for a minute or two because some things that work well are very simple and seemingly insignificant.  That can certainly be said of SEO. While SEO experts attempt to decipher and speculate about the existing or tweaked Google algorithm, or the algorithms of other search engines, they may miss 3 SEO best practices that may be just too obvious.

The One Constant
Great, natural, relevant content will always rue the day. It is, after all, what makes blogs and websites worth visiting and reading.  It is the reason that people bookmark or favorite a website or blog.  They walk away with new knowledge, good tips or new knowhow.  Great content provides value to site visitors and they return for more. Better yet, they take steps to bring that content to the attention of others.  This kind of content offers much to the site or blog’s owner by providing good search engine rankings and a growing army of followers.

Hear it, See it, Remember it……and get SEO benefits too
When you hear “the ultimate driving machine,” you immediately think of BMW. You may also equate “just do it” with Nike. These taglines have been the result of very effective and successful branding campaigns. Some of the best known taglines have been with us for decades. In an age when a growing number of shoppers opt for the Internet and marketing budgets focus on the Internet, a tagline must provide more than an immediate association. A great catchphrase may offer very little on the Internet.

If you were to expect the term ‘just do it’ to offer a way for a search engine to locate websites offering sneakers, and it wasn’t a world famous slogan, would it work?  Most likely not. The truth is, that in a world more focused on the Internet, the traditional slogan or tagline won’t provide any SEO benefits.  This needs to be one additional component to the development of a super tagline.  A well-developed tagline that offers branding and emotional benefits must also satisfy certain SEO benefits.  Thinking beyond print media can lead to a tagline that leads to high search engine rankings.

What’s In a Name? A Higher Search Ranking
If you do a Google search for SEO, it’s not surprising that five of the results on the first page of search results have the acronym ‘SEO’ in their title. If you were just starting a small business or any business, you would be well-advised to name your business with the Internet in mind. You might also choose a name that describes the business you’re in. Before doing this, find the perfect name using a domain registrar and purchase that domain name  as a dot com along with the dot net and any other extensions available. If you have already done research into your company name and it’s availability, you are then prepared to have all bases covered.

The SEO benefits garnered from the right domain name are often overlooked. If the domain name relates directly to the product or industry, that name is worth SEO gold. Combined with a tagline, that includes keywords or keyword phrases, the two are immensely useful. Add quality, relevant content to the mix and you have the ingredients for a first-page ranking, even before you get to alt tags, inbound links, 301 redirects and all the rest.

Three Elements of SEO
Although most of the experts agree on the importance of content, fewer mention the other two. Designing a website or blog around these three elements of SEO can have many benefits. Great content will never let you down and the right domain name and tagline will help customers or clients find your business online. Your well-conceived tagline and domain name may only offer branding benefits on your business card, but they will deliver much more on the Internet.

© 2011 K Richard Douglas

The fact is that visitors to your site make up their mind about the value of your site in mere seconds. Whether or not your site sells a product or service is irrelevant, because your visitors will certainly not care about your image or anything else if they exit too soon.

So, what can you do to enhance your brand while selling your product or service? You have to have an effective home page; a home page that sells as well as your product or service pages.

The selling has to start on your home page and it has to be convincing enough to move your visitors on to the important selling pages. Will mere writing achieve this goal?

Solution Content takes a different approach to content. We believe that your home page is key to your site’s success. We know sales and marketing. We understand every form of marketing from traditional sales collateral to viral marketing.

We also know about creative writing. Our company, The Great Writer, is one of American’s premier copy writers. Good writing and strategic marketing are only twenty-percent of the solution though. Without a real understanding of selling, all else is wasted energy.

Selling and sales knowledge is where Solution Content really shines. We know sales. Solution Contents’ founder, K Richard Douglas, trained professional sales people. He was also one of the top one percent of salespeople nationwide in his profession.

What does all of this mean to your web site? Solution Content knows writing, marketing and sales. We can develop a home page for your site that moves your visitors past the first page. When this happens, other things begin to happen. You sell more, improve your company’s image and bring clients and customers back for more.

Hiring a good writer will only get you 20% towards the finish line. Hire the expertise that will make your web site work. Good content relies on creative writing, but it needs that other 80% to be effective. We bring a set of skills to your web site that provide a solution.

That is why; we put the solution ahead of the content. Contact us today.