We are in the business of writing SEO copy or web copy. We don’t approach web copy with a hard sell but instead a subtle, conversational message. Our copy is in the reverse-pyramid style of a good press release. The idea is to engage your site visitors.
Our message is relevant and meaningful to the reader. We get your sales message through to your site visitors early and often. We don’t hit them over the head, but use an approach that is friendly, informal and always engaging. With SEO copywriting, this subtle sales approach is combined with the use of keywords or key phrases to achieve good SERP results while providing the relevant content that will keep your revisit rates high.
Solution Content specializes in this form of content and has provided our services to companies on every continent. The goal of good SEO copywriting or web copy is to sell your service or product, engage the reader and promote your brand. Contact us today for more information and to determine our cost based on your project specifications.
Content is light. No one will argue with that premise. Relevant content is at the top of the list for SEO. Recently, Google has confirmed that page speed is a factor in their algorithm. In the race towards SERP success, every advantage must be exploited.
For a commercial website, a few tenths of a second may mean much more than anyone could predict. A few tenths could mean a marked increase in revenues. Speed can mean gold in the Olympics and speed can mean sales because of content. Weighing down a page with graphics, images and videos may be detrimental. Content soars.
Good for us.
“In the time it takes you to read this sentence, you can either make a new customer or lose the opportunity. We write for that quick decision”
- K Richard Douglas
Solution Content thinks long and hard about the content we produce for your website. The several days that we take to create your content is designed for that short period that you have to capture your site visitor’s interest and imagination.
They can’t abandon your site after reading the first sentence on your homepage; they have to keep reading and buy your product or service. That’s our mission.
Does it seem like some commentators who are seen as SEO experts sound like they were in the Google meeting when they outlined their new algorithm? We hear about exactly the methods necessary to achieve first-position, first-page results as if these ‘experts’ know all the details of the Google algorithm. The truth is; they don’t.
Then there are the ‘backlink people.’ Yes, we know that there is value to backlinks and Google has not shied away from admitting that much. But, are backlinks alone enough to launch any blog or website to immediate stardom?
There are legitimate and less-legitimate ways to get backlinks and there are people making boatloads of money promoting their methods to achieve both.
Some people promote their ‘secret’ super duper method for achieving thousands of backlinks, but some of these look like pyramid schemes when you begin to dig.
The fact remains that content is still one of the best ways to achieve positive rankings and search results and the resultant ability for customers to find your site. Quality content promotes your company’s brand like nothing else can. It speaks to the needs of your prospective customers. It matches your product or service’s benefits with those needs.
The experts don’t know everything. They may realistically only know a sliver of what Google’s criteria or the other search engines’ methods actually are. The best approach then is to make use of many best practices. High quality backlinks, high quality content, lots of content, solid coding, sitemaps, relative content, Meta tags and great titles are all part of a good start. Bringing value to site visitors is very important.
And then there are effective conversion methods, but that is a subject for another day. What may be of the greatest value to your website is to find someone who understands what will work and what won’t. Not someone who is stuck on one idea that is of questionable value.
Remember, no one really knows the exact details of the Google algorithm. As in Gestalt theory, the whole is the sum of its parts. Finding a marketer or consultant who is willing to work with the many parts is the closest you can get to the whole.
You can reach us through our contact form here.
