Read what we have to say about the Google Freshness Update over at the ACME Writing website. Google is emphasizing the freshness of content in their algorithm and that provides just one more argument for hiring a content production company like Solution Content.
Our affiliate company, ACME Writing, LLC, has added a new offering to its service offerings that is for individuals. Personal biographies and press releases designed specifically for individuals will allow people to manage their online reputations. ACME Writing has always offered services to business clients, so this venture will be a first for the firm. You can read a press release about the new reputation management offering here:
http://www.prlog.org/11696253-reputation-management-starting-with-you.html
Maria from Google talks about requesting reconsideration
Volumes have been written about the techniques to achieve the top search result rankings. Hundreds of websites and businesses have been developed promising to get your website to the top spot. We receive emails weekly here promoting different services that will get our sites to the top of the first page in Google or Bing search results. Every whitehat technique (and a few blackhat ones) are proposed or hinted at or retained as “secrets.”
With the release of Google’s Panda update, we were reminded of one constant in the world of SEO; quality content is the stalwart component. Great content is really the superhero of SEO.
SEO for the Masses
After listening for years about backlink strategies and keyword densities or article spinning, we are nearly admonished by the managers within the search engine companies; just provide quality writing that is relevant to your site and to Internet user’s searches. That’s all.
There is no doubt that there are other important factors to consider in the creation of a great website or blog. Tags and internal links and various “spider friendly” techniques can enhance search engine ranking and help your site be crawled more successfully and “found.” But it is content that provides value to site visitors that is recognized by the search engines and cherished by your visitors. It is meaningful, relevant content that was important five years ago and is important today.
The Right Writer
Find a professional writer who understands how to write good content or web copy. It may be a feature writer, a copywriter or an experienced blog writer. Find a writer who understands that good writing is 90% research and 10% writing. In that way, your articles or blog posts bring fresh, informative information to your site visitors. If you sell a product or service, well written product descriptions or associated articles aid the search engines and build interest in your prospective customers.
If you write your own content or blog posts, understand this approach. Stick to the central topic of your website or blog. Use words that are central to the topic or purpose of the site and link to other articles within your site that discuss the same or a related topic. Stay away from paragraph-long sentences. Use bullet-points when you are selling something. Spend lots of time researching the topic you are writing about unless you are a true subject-matter expert already. Avoid paragraphs that seem never-ending.
It’s Just Content Folks
All of this qualifies as the number one SEO whitehat “trick.” Just great content. Sit down now and either find a great writer or spend some real time developing good content or blog posts. In the time you would have spent searching for the right backlink artist or article spinner, you could be on your way to content that everybody agrees is worth reading.
© 2011 K Richard Douglas
How your company can be found on the Internet
Some things are right in front of your face. Or, some things are right under your nose. These old adages are as true today as when they were first conceptualized. In reality, some things are so apparent, so obvious, that they get overlooked. Stated another way; some things are so simple that they couldn’t possibly be important in the minds of many people. After all, for something to be ingenious or cutting edge, it must be complex or elusive.
Throw away that thinking for a minute or two because some things that work well are very simple and seemingly insignificant. That can certainly be said of SEO. While SEO experts attempt to decipher and speculate about the existing or tweaked Google algorithm, or the algorithms of other search engines, they may miss 3 SEO best practices that may be just too obvious.
The One Constant
Great, natural, relevant content will always rue the day. It is, after all, what makes blogs and websites worth visiting and reading. It is the reason that people bookmark or favorite a website or blog. They walk away with new knowledge, good tips or new knowhow. Great content provides value to site visitors and they return for more. Better yet, they take steps to bring that content to the attention of others. This kind of content offers much to the site or blog’s owner by providing good search engine rankings and a growing army of followers.
Hear it, See it, Remember it……and get SEO benefits too
When you hear “the ultimate driving machine,” you immediately think of BMW. You may also equate “just do it” with Nike. These taglines have been the result of very effective and successful branding campaigns. Some of the best known taglines have been with us for decades. In an age when a growing number of shoppers opt for the Internet and marketing budgets focus on the Internet, a tagline must provide more than an immediate association. A great catchphrase may offer very little on the Internet.
If you were to expect the term ‘just do it’ to offer a way for a search engine to locate websites offering sneakers, and it wasn’t a world famous slogan, would it work? Most likely not. The truth is, that in a world more focused on the Internet, the traditional slogan or tagline won’t provide any SEO benefits. This needs to be one additional component to the development of a super tagline. A well-developed tagline that offers branding and emotional benefits must also satisfy certain SEO benefits. Thinking beyond print media can lead to a tagline that leads to high search engine rankings.
What’s In a Name? A Higher Search Ranking
If you do a Google search for SEO, it’s not surprising that five of the results on the first page of search results have the acronym ‘SEO’ in their title. If you were just starting a small business or any business, you would be well-advised to name your business with the Internet in mind. You might also choose a name that describes the business you’re in. Before doing this, find the perfect name using a domain registrar and purchase that domain name as a dot com along with the dot net and any other extensions available. If you have already done research into your company name and it’s availability, you are then prepared to have all bases covered.
The SEO benefits garnered from the right domain name are often overlooked. If the domain name relates directly to the product or industry, that name is worth SEO gold. Combined with a tagline, that includes keywords or keyword phrases, the two are immensely useful. Add quality, relevant content to the mix and you have the ingredients for a first-page ranking, even before you get to alt tags, inbound links, 301 redirects and all the rest.
Three Elements of SEO
Although most of the experts agree on the importance of content, fewer mention the other two. Designing a website or blog around these three elements of SEO can have many benefits. Great content will never let you down and the right domain name and tagline will help customers or clients find your business online. Your well-conceived tagline and domain name may only offer branding benefits on your business card, but they will deliver much more on the Internet.
© 2011 K Richard Douglas
Twitter the Right Way
Many businesses will approach their new Twitter account in exactly the wrong way. They will register the account and put together a good looking page. The page may be the result of a graphic designer or paid template. Someone at the company may be designated to post the “tweets.”
Then, the company makes a big mistake. They make their first tweet a promotion. Then, they make their second tweet a promotion. And then over and over, they tweet about the products or services of their company. They may include only links to their website or sales pages. This is a monumental mistake.
Do you turn on the TV to watch commercials? Most people don’t.
Tweets that Serve Your Audience
What can make the experience even worse is if you start to follow dozens or hundreds of other Twitter users. You will find that very few people follow you in return. Of course, there are the other people making the same mistake. What happens then is that dozens of self-promoters follow each other. Nothing gets done and the Twitter page is useless to your business.
Your Twitter Success Recipe
Here is the better approach. Make certain that your Twitter page tells the world who you are and what you do. Have some type of contact information on the page; period.
Now, write tweets that are interesting or useful to your readers. If you serve a narrow target audience, tweet about things that will help those prospects and customers. Include links to useful articles or videos that are of interest to your target audience. You can even offer some level of customer service using your Twitter page. Just don’t promote your business with self-serving tweets.
That’s it. The secret to using Twitter for your business. The branding benefits of Twitter will soon become apparent. Your followers will grow and they will appreciate what you tweet about.
Sales will be a by-product, but should never be the primary goal.
© 2010 K Richard Douglas
We are in the business of writing SEO copy or web copy. We don’t approach web copy with a hard sell but instead a subtle, conversational message. Our copy is in the reverse-pyramid style of a good press release. The idea is to engage your site visitors.
Our message is relevant and meaningful to the reader. We get your sales message through to your site visitors early and often. We don’t hit them over the head, but use an approach that is friendly, informal and always engaging. With SEO copywriting, this subtle sales approach is combined with the use of keywords or key phrases to achieve good SERP results while providing the relevant content that will keep your revisit rates high.
Solution Content specializes in this form of content and has provided our services to companies on every continent. The goal of good SEO copywriting or web copy is to sell your service or product, engage the reader and promote your brand. Contact us today for more information and to determine our cost based on your project specifications.
