Content is light. No one will argue with that premise. Relevant content is at the top of the list for SEO. Recently, Google has confirmed that page speed is a factor in their algorithm. In the race towards SERP success, every advantage must be exploited.

For a commercial website, a few tenths of a second may mean much more than anyone could predict. A few tenths could mean a marked increase in revenues. Speed can mean gold in the Olympics and speed can mean sales because of content. Weighing down a page with graphics, images and videos may be detrimental. Content soars.

Good for us.

© 2010 K Richard Douglas